AERCO Retains SGW As Agency of Record

Publish Date: 5/12/2003
Montville, NJ (May 12, 2003) — SGW, one of New Jersey's leading integrated marketing communications firms, has been named as the agency of record for AERCO International, Inc., a leading supplier of commercial boilers and water heating products based in Northvale, NJ. AERCO selected SGW as its marketing partner in large part because SGW is a true full service company that is organized and staffed to deliver the broad spectrum of disciplines required for effective business-to-business communications under one roof.

AERCO will utilize all of those services as it embarks on a new marketing initiative to raise its profile as an HVAC industry pioneer. SGW will immediately begin a comprehensive research study and utilize the results as the basis for trade advertising, direct marketing, digital marketing, and public relations initiatives. In addition, SGW will be responsible for media placement on behalf of AERCO.

"After conducting a thorough evaluation of many firms, we concluded that SGW provided all the services necessary for us to accomplish our marketing communications objectives," said Neil Pilaar, director of U.S. Sales and Marketing for AERCO. "Their ability to coordinate and execute a multi-faceted program using in-house resources will fully serve our business' needs."

"We are extremely pleased to work with an industry leader such as AERCO," said Frank Giarratano, COO of SGW. "By taking advantage of all our multi-disciplinary capabilities, AERCO will realize tremendous synergy in its marketing message, giving it a much stronger voice."

AERCO offers commercial boilers and water heaters that simplify infrastructure, reduce project costs and minimize lifecycle expenses for value-driven schools, hospitals and others seeking long-lasting, reliable, high-efficiency equipment. Founded in 1949, AERCO originated semi-instantaneous water heating, introduced the first modulating and condensing gas-fired unit for the commercial market and helped pioneer the high-efficiency boiler category. For more information, contact AERCO at 800.526.0288 or visit

SGW is an integrated marketing communications firm comprised of five independent business units, each specializing in a marketing discipline. Mindset|SGW develops "creative that connects," Compass|SGW provides traditional public relations and CyberPR services, Insight|SGW develops a company’s Brand DNA after extensive research, Iris|SGW creates focused interactive digital communications, and Stratagem|SGW provides media that is as creative as the ad campaign itself.

For more information call 973.299.8000, or contact us on the web at