News

AERCO International, the originator of modulating condensing technology for commercial applications, announces aggressive marketing efforts to raise its brand recognition and support a series of new products that will re-affirm AERCO’s leadership position in the boiler and hot water heater market. In the past year, AERCO has released eight new products as well as an “Equal to New” Refurbishment Program. AERCO will be using a multi-faceted strategy, to promote its company brand and products via advertising, public relations, video and social media programs.

 

“Since AERCO was founded in 1949, it has been setting standards in the industry,” said Fred Depuy, President and CEO of AERCO International. “Once again, we are raising the bar by launching a new marketing program that is more robust than our industry is used to seeing. We are confident that the cutting-edge approach we are taking will reinvigorate our brand and highlight the advantages of our company and products.”

 

AERCO’s marketing initiatives include print and online advertisements in trade media that showcase the technology behind AERCO’s new Benchmark and Innovation products. Complementing the ad campaign is a comprehensive public relations program, as well as videos on the products and AERCO’s new state-of-the-art, 165,000 sq. ft. manufacturing facility in Blauvelt, NY.

 

AERCO is executing a social media strategy on Facebook and YouTube, as well. The new Facebook Fan Page features detailed information about AERCO’s product line, applications and industry news. Fans can also view photo albums showcasing products, trade show booths, and company events. Through Facebook’s timeline feature, fans can also see how AERCO has grown since it was founded in 1949 and learn more about its many industry firsts.